Securities Market Line

     Your website is your company’s face on the internet, and needs to be treated as such. Here are a few things that will help you.

     Analyze the following before embarking on this mission: What is the aim or goal of getting your website on the net? Who is your target market? What is their age group and gender? What are their preferences in terms of colors and content? What is their spending capacity in relation to the product / service that you plan to sell on your website? Will your website make it easy for them to ask questions / place an order / access customer service and how? Who are your competitors? What makes them your competition? Why are you better than your competitors? What do you want to convey to the world via the website?

     Be very specific when you answer these questions, because these are going to be your guidelines for designing the website and writing its content.

     The website design must be in line with the overall ‘look and feel’ of your company’s marketing collateral (logo, brochure, letterhead etc.). At the same time, the design must not be “too heavy”. A rule of thumb is that the webpage should load in 12 seconds. Bear in mind, that not every person in the world has a broadband connection. There are still some people out there with dial-up connections, who might be your potential customers. The average website viewer is not going to wait for hours on end for your page to load. He will move on.

     The website content should give out all the relevant information to the viewers, without being too prosaic. The average website viewer is not going to stick around on your website reading reams of data, unless he is writing a thesis on it. On the net, people want to see the information right away, in one sweeping glance. Make sure the content is short and sweet and to the point. Read the rest of this entry »

     Internet Marketing  is a complicated work,so do you want to save time?Yeah,everyone wants to do it.So I think this tool may do a great help.

     Wordtracker.Wordtracker is a great tool because it allows you to determine if there is a market for your idea before you waste time and money on it. It can also be used to come up with ideas for sites. You simply type in a keyword like “travel” and see if there is a niche with a lot of traffic and a nominal amount of competition for rankings. If you find the niche, you tailor a business idea to it and make a boatload of money.

     Wordtracker costs less than $8 a day and you can buy access for a single day. The better approach is to buy a year subscription so you can use it over and over as you build out your site. Used correctly, Wordtracker will keep you from wasting time on bad ideas while also giving you insight into the needs of your prospects. The key to making money is to simply solve those needs on your site. Read the rest of this entry »

     Google is so big that I think I can spend a day with google.com.For example,I can use Gmail to send email,scan pictures through Google pictures,and read my friends` blogs by Google reader.

     We can search many professional articles on Google Book.But it is based on the corporation between Google and the authors.These days Google has a new deal.

     Q:Can you give us a short description?

     A:Yes.US anti-trust regulators are to investigate a $125m (£76.4m) deal Google has made with book publishers to settle copyright issues, reports say.

     Q:What about the deal in 2008?

     A:In October 2008, Google reached a deal with the Authors Guild and the Association of American Publishers.

     The search engine agreed to pay $125m to create a Book Rights Registry, where authors and publishers can register works and receive compensation.

     Google can also digitise orphan works – works whose rights-holders are unknown. Some fear the settlement could prevent other companies from entering the digital book market. Read the rest of this entry »

     1.Blog Marketing.You can open the blog of Jeremy Wright.He has written a book about blog marketing(his blog is blogmarketingbook.com).Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.

     Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

     2.SchipulCon’09 will be hosted at the Houston Zoo, which has aggressively incorporated social media strategies into its marketing efforts. The conference will feature a keynote address from Deirdre Breakenridge, co-author of “Putting the Public Back in Public Relations” and “The New PR Tookit,” and author of “PR 2.0: New Media, New Tools, New Audiences.” Breakenridge, president of PFS Marketwyse (www.pfsmarketwyse-blog.com), will discuss the convergence of marketing/PR and the Internet and examine how to facilitate direct-to-consumer conversations through the use of social media applications such as Facebook, Twitter and blogging.