Attractive features of SMS (mobile) marketing
     1. It is instant, direct and fast.
     2. It is 2- Way communication.
     3. It is again effective as email marketing as it is targeted to particular age, gender or profession.
     4. It is again cost effective.
     5. It can be easily promoted through cross-media like radio, TV [...]

     I admit that this is a cheap  way to advertise your products.As a consumer,I do noy like it,you know I am a little upset that I receive so many rubbish on my phone.So it deponds on you.
     Short Message Service A text message service that enables short messages of generally no more than 140-160 [...]