Securities Market Line

Search marketing jobs can sometimes take more time to land than expected. There’s a reason for this, search engine optimization once had a sullied name. This being the case many are still skeptic of the true value of such practices. So, most move slowly when deciding on who becomes the company’s SEO. Today, many are turning on their heels in favor of search engine optimization and concluded search marketing is a must, thus creating the need for many search marketing jobs. It doesn’t mean since there’s a supply and demand need that jobs in search marketing is easy to come by, you must be knowledgeable and assert yourself.

Showing that you understand SEO will surely help you get the search marketing job you are seeking. The best way to show your knowledge in an interview is to give clear, concise, and confident answers when speaking with the interviewer. Never give bland or one-word answers, always elaborate and provide examples when possible. Interviewers like when a person is able to explain in detail, especially when interviewing for search marketing jobs, since SEO is a detailed-oriented position with advance analysis.

Before meeting for your interview do your research on the company and the role of the position. Go into the meeting with questions of your own about the company and position. Don’t attempt to take over the meeting by having an arsenal of questions, but prepare yourself with three to five questions pertaining to the search marketing job. When applying for search marketing jobs it looks excellent when you have knowledge of the company. You should know if you are interviewing for an in-house SEO position or consultant opportunity. You should also know the specific industry of the company, such as if the company service offerings relate to search marketing, therefore you’ll likely be promoting various client websites or if the industry is something different, such as specializing in bath linens, therefore you’ll likely be an in-house SEO promoting the company’s website.

Create a portfolio of search marketing jobs you’ve worked on in the past. Share this portfolio with interviewers. It would be helpful if you have any case studies to share as well. If you have letter of recommendations then willfully share this information. Be honest, direct, and sharp on your toes. Read the rest of this entry »

     Attractive features of SMS (mobile) marketing

     1. It is instant, direct and fast.
     2. It is 2- Way communication.
     3. It is again effective as email marketing as it is targeted to particular age, gender or profession.
     4. It is again cost effective.
     5. It can be easily promoted through cross-media like radio, TV or print.
     6. As customer forward messages in a group it opens opportunities of Viral Marketing.
     7. SMS is fun loving tool. It is catching up record breaking usage.

     ICM telephone survey

     (Done by: – Enpocket, Oct 2001 to Jan 2003)

     1. For the best performing campaigns, the study reveals outstanding results as follows: 46% response (of any type), 27% Reply to a message, 19% visit a web site, 15% Visit a store.

     2. 94% of messages are ‘read’, which helps explain the high levels of response and brand impact.

     3. The average campaign delivers 15% response (of any type), which is more than twice the average other industry reports have given for direct mail (sources: Gartner, DMIS)

     Where is it so effective?

     “Mobile marketing is suited best to drive sales of consumer packaged goods, restaurant menu items and high-street retail commodities — sectors that have advertised very little online to date.” – Jupiter Research analyst Dylan Brooks Read the rest of this entry »

     I admit that this is a cheap  way to advertise your products.As a consumer,I do noy like it,you know I am a little upset that I receive so many rubbish on my phone.So it deponds on you.

     Short Message Service A text message service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a cellphone.

     SMS was introduced in the GSM system and later supported by all other digital-based mobile communications systems. Unlike paging, but similar to e-mail, short messages are stored and forwarded at SMS centers, which mean you, can retrieve your messages later if you are not immediately available to receive them. If the phone is powered off or out of range, messages are stored in the network and are delivered at the next opportunity.

     Mobile marketing is highly personalised, interactive and has an immediate impact.

     “Mobile marketing is suited best to drive sales of consumer packaged goods, restaurant menu items and high-street retail commodities — sectors that have advertised very little online to date.” – Jupiter Research analyst Dylan Brooks

     Case : Mc Donald tried SMS marketing by project ‘e-street’. The project signed up 2,500 mobile phone-users in the town of Lulea, Sweden. to receive SMS messages of special offers from 150 local organizations. After the volunteers were sent an SMS for a McDonalds burger offer, 25 per cent of the targeted users took up the offer. Read the rest of this entry »