January 29, 2011 at 5:22 pm
· Filed under Marketing
A new report by the Content Marketing Institute, produced with Dianna Huff, principal of DH Communications, Inc., shows that although 84% of B2B manufacturing marketers use content marketing, there is still a disconnect between content marketing goals and measurement.
Go here to see the original: Content Marketing Institute Report Shows B2B Manufacturing Marketers Missing Crucial Objective of Content Marketing
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January 29, 2011 at 3:27 pm
· Filed under Marketing
Bellwether survey finds business confidence among executives dropped to the lowest level for a year and a half UK marketing executives cut their budgets in the final three months of 2010 by the biggest amount in a year as confidence in the outlook for 2011 plummeted, according to the latest Bellwether survey. The influential report, jointly produced by the Institute of Practitioners in …
Read the rest here: UK marketing budgets ‘cut at end of 2010′
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January 23, 2011 at 3:05 pm
· Filed under Marketing
Marketing budgets fell in the fourth quarter of 2010 as companies clawed back spending amid economic uncertainty, according to the latest influential Bellwether Report.
Read the original: Marketing budgets fall victim to cuts
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