Securities Market Line

First of all, your customers, prospects, business partners, vendors, and the like, will keep you and your company “top of mind”. It also provides an ongoing low-key communication to these people. And, it enables you to promote new products or services that you are offering. Plus an e-newsletter develops relationships. And isn’t that what we all want between our company and our customers? Did you know that permission-based e-mail campaigns are ten times more effective than regular direct mail campaigns?

Your customers can immediately interact with you and provide you feedback. An e-newsletter is a good way to augment your current marketing programs. It doesn’t compete with them; it actually complements them. By tracking how many people opened your e-newsletter, clicked on the links, or how many e-mail addresses bounced, you can easily measure which people you reached with your e-newsletter; and, therefore, how successful you were with your e-mail campaign. Here are a few hints and tips that you might find helpful for creating effective e-newsletters.

Secret No. 1: Keep your e-newsletter short and sweet and to the point.
People just don’t have time to read lengthy articles, so keep your information brief. Most people will just scan your articles. Think of your e-newsletter as a small sound bite of information. Use multiple headlines, bullets, and short paragraphs. And don’t forget to add links to important information on your Website such as a sign-up box or more detailed information.

Secret No. 2: Keep the content focused on news and not on yourself.
Provide the reader interesting content, not just a commercial for your services or products. For example, you could provide information about a new product application; or, announce a tutorial program, a podcast, or something of value to the reader. Do you know of some current industry news, market trends, or a new technology that might be of interest to your customers?

Secret No. 3: Don’t forget to link content on your e-newsletter to your Website.
After all, one of the main goals of an e-newsletter is to draw traffic to your Website. You can provide more detailed information to your readers on your Website. You can even provide additional links on your Website to professional organizations or associations. This is another way to build strong relationships with your customers and to find out what interests them.

Secret No. 4: Grab the reader’s attention with a nice looking format, content, and headline.
Just like an advertisement or a press release, use the headline to draw the reader’s attention to your content. Use a simple format. If you make the layout too complicated or fancy you’ll lose the reader’s attention. They’ll get too involved with your layout and not focus on your content.

Secret No. 5: Send the e-newsletter only when you have something important to say. Read the rest of this entry »

     Newsletters are an excellent tool for keeping in touch with people. People like newsletters, because they provide information and the Internet is all about information. Newsletters can take a number of forms, such as text-based emails, html emails and even blog entries – often in the form of RSS feeds. Not only do newsletters allow you to keep in touch with people, they also allow you to build relationships – the very essence of Internet Marketing!

     Here’s an interesting fact: Most people don’t make a buying decision, until they have heard the sales message 7-10 times and very rarely will they buy from you on their first visit! Perhaps you can now see the importance of keeping in touch with people and building relationships? Another distinct advantage of using newsletters, is that when you have a big enough subscriber list, you can develop a side-income, by placing a few ads on your newsletter. This could make a huge difference, as it’s not impossible to earn a few hundred extra Euros each month! Of course, there’s a bit of work involved in setting everything up, but once things are in place, you can make use of this resource for a long time to come. Here are few things to consider with newsletters:

     1) Create Trust – The ultimate goal is to create trust. Once people trust you, you stand to prosper greatly. Trust takes time to develop and a quality newsletter will help to maintain your current customer base. Remember, it’s not just about getting new customers, it’s just as important to keep the ones that you already have! Here’s a little algebraic equation that puts things into perspective: Regular Contact = Trust = Sales. Read the rest of this entry »