A new company which specialises in providing outsourced marketing resources is promising more rapid growth for local businesses over the next decade. Volom is a new marketing group created by mathematician and former Saatchi & Saatchi advertising specialist Paul Wilkes.
Read the rest here: Outsourced Marketing Concept Introduces Order to Chaos
There are five essential things that you should know about local search marketing: It is becoming an effective marketing alternative to the yellow pages, it allows the business to specifically target local prospects, you can hire professionals to handle search marketing for your business, there are three major search engine players, and smaller local search engines can be an effective alternative.
Read the rest here: Essential Things to Know about Local Search Marketing
A marketing firm recruiting reps in Langley has drawn complaints from local residents.
Read this article: Marketing company questioned
You want to act on this sooner rather then later because address verification is required to list your business and can take a few weeks for the process to turn around from registering your business online to having it listed in local directories. For example, creating a Google local listing is 100% free but you have to register your business online now so Google can send you the address verification postcard (which you must validate) to complete the registration process.
Making online sales can be difficult and the more exposure you get for your website the better. It is my personal opinion that registering with Google is more important then Yahoo due to the enormity of Google’s online presence.
Another often-overlooked strategy to increase your site sales is local linking with businesses in your town, city, and county. Especially with businesses that have a natural relationship to your business. For example, if you sell deliverable pet food, you want to link with every pet store you can find in your neighborhood and online! The key is strategic link exchange, which not only helps expose your business, it expands your network and establishes B2B relationships and can increase your page rank (especially when you exchange links with high quality sites that have a high Google page rank).
While these linking activities can require a significant investment of your time, they can pay a spectrum of dividends over the long run.
To your success!
Copyright © 2006 James W. Hart, IV All Rights reserved
