A by-product of the housing boom was an addiction to credit largely funded by the rising equity in our homes. A large portion of our economy was deeply invested in this boom. The chain of industries that profited from and helped propagate the boom is endless: builders, real estate brokers, investors, appraisers, surveyors, paint [...]

     Direct Mailouts
     In hard times, think about ramping up use of email, fax, and direct mail as inexpensive ways to deliver targeted offers to your best prospects. Instead of ’shotgun’ mailouts to purchased lists, repeat mailouts to those who inquired in the past. Perhaps you don’t have your own email list to market to. [...]