M&A firm advises database marketing and analytics agency in acquisition by leading channel marketing services firm NSI, a portfolio company of private equity firm Frontenac Company (PRWeb January 26, 2011) Read the full story at http://www.prweb.com/releases/2011/01/prweb5006664.htm
Continue reading here: AdMedia Advises Analytics Agency RAZOR in Acquisition by NSI Marketing Services
While marketers have long pursued the mobile or “third” screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interaction.
Excerpt from: 9 Ways to Turn Up the Ringer on Mobile Marketing
Tools able to push customized marketing messages allow customers to specify privacy level and choose preferred channel of communications so businesses can send most relevant content, says exec.
See the original post: Precision marketing can quell privacy fears
