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Released as an eBook recently, Marketing with A3 authored by Joseph Dager is now available on the Business901 website and other popular sites to include Amazon. Using A3 in the marketing process will provide you a standard method of developing and creating your marketing programs. It will recap the thoughts, efforts, and actions that take place for a particular campaign, such as advertising or …

See the original post here: Marketing with A3 Book Release – part of the Marketing with Lean Series

     Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers. They are the people on the front lines of the organization – the ones who deal with prospects and customers every day. However, proposing professional SEO as a new marketing initiative to the people higher in the chain of command can be a frustrating process – very often leading to disenchantment and a general sense that the marketing decision maker doesn’t “get it”. Usually, however, the approach was more flawed than the decision maker.

     Reality
     Before getting into some ideas for approaching your marketing decision maker, it should be mentioned that if your company does not have a history of trying anything new, you may be better off spending your energies elsewhere. Professional SEO as an addition to your marketing mix can be a hard sell to a company that is still relying on computers that were cutting edge during the Reagan administration, no matter how convincing the argument. If your experience with your company tells you that your efforts will be in vain before you begin, you obviously don’t want to waste your time.

     Speak on Their Terms
     As previously mentioned, your motivation for suggesting professional SEO may not necessarily inspire your marketing decision maker to immediately add it to your company’s marketing mix. What will? Most marketing execs have a hot button issue, and they are rarely shy about sharing it. Is he or she concerned with increasing overall revenue? Is he or she always discussing cutting marketing costs? Does he or she talk about reducing the cost per lead? Does he or she always espouse the value of improving your brand recognition? For each of these scenarios (and virtually any other), there are specific studies on SEO that will support your recommendation. If you approach your marketing decision maker without keeping the issues most important to him or her in mind, you will diminish your chances for success.

     Use the Competition Read the rest of this entry »

     Give a Business Promotional Item that is Durable

     However, choosing the right kind of business promotional item can often be a difficult task. Creativity, quality, and the ability of enhancing your business’ image should be the primary factors in your business promotional gifting strategy. Thus, when deciding on a business promotional product, you need to think about how it will portray the distinctiveness of your business, while also making the recipient pleased with it, so that it reminds them of your product and company. Thus, a two-pronged strategy has to be employed for a business promotional item to work: choosing a gift that reiterates your company’s image, while it also panders to your recipient’s tastes. This involves finding out about your recipient’s likes and dislikes. And since the business promotional item is going to be something that is representative of your product or company, it is essential to see to it that it is a quality product. If the gift you give falls apart or deteriorates in a few days, it tells your customers that quality is not high in your priorities. Hence, gift something that is durable.

     Use Creativity when Choosing a Business Promotional Product

     Another important factor to take into consideration while choosing a business promotional item is creativity. Avoid giving something that everybody else is, or your gift will be lost in the crowd. Instead, find business promotional products that show your recipient your creativity and innovativeness. For example, if your company deals with technological products, you could give small electronic giveaways that not only reflect your company, but also can be useful for the recipient. Every time your recipient uses your gift in front of others, it advertises your company.

     All of us are quite aware of how much curiosity and attention an interesting gift item can stimulate. Other people often do notice interesting gift items. The gift is often examined, along with questions about it and the company that gave it. This can result in introductory opportunities, a discussion about your company and products, and the starting point of creating new clients. Thus, a little extra care and thought in selecting a business promotional item can help to promote your business quite substantially. Apart from generating goodwill, a thoughtful and unique gift also establishes loyalty towards your company. Read the rest of this entry »

     Your website is a reflection of your business, and hence make sure you have a clean and simple website with concise and quality content. The key to having a great website starts from the url itself, which is the name of your website. Pick a url that will attract attention and yet will not sound like a hoax. A well designed website will obviously and advantage, but is not a prerequisite, you can get your basics right and still be successful over the Internet. This is the age where everyone is looking for simple and straight things, if you complicate your website too much and add unnecessary embellishments, it will definitely be a turn off for the visitors. Use an appropriate color scheme and graphics for your website. Marketing is all about building relation and enhancing communication with your audience. Give all the details about your business, starting from the history, the achievements and benchmarks and current credentials and clientèle. It is always wise to categorize the information in separate tabs, which gives a clear and systematic look to the website.

     Do not make your website look boring with the use of extensive text, always use interesting graphics and photographs to illustrate the text messages and bring harmony to the website. Add detailed information about all the achievements and successful business projects undertaken and completed so far. Always provide a feedback option wherein people who are interested can revert back to you with their queries. Provide links to other related web pages like your recent press releases, your blog sites etc to pique the interest of the readers. Try and conduct various polls and contests on your websites and announce prizes for the winners. Increased readership often translates into increased profits and hence acts as a major boost to the business.

     Tips on Internet Business Marketing: Business Blogs

     Most of the people would question the need of a blog in of an official website. Why do you need a blog for business marketing? The answer is the enhanced interactivity that blogs provide, their informal appeal and their rising popularity on the web. Blogs have emerged as a very successful communication medium with the number of bloggers increasing day by day. The blogging community is expanding day by day and has a huge influence on the Internet. Having a website is not enough, you need to go a step further and have your own business blog to enhance the marketing. In case you have your partners on the web, do not forget to link your blogs together to increase readership. Blogs can not only help you to keep updating daily news snippets and information about your business but also serve as an excellent medium for people to contribute to your blog and share their views about your products and services. Read the rest of this entry »