Securities Market Line

Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount of people all at once.

Rather than having to talk to each person one on one as you do with regular networking channels, training seminars allow you to connect personally with a bunch of people at the same time. Training seminars are a natural extension to your networking and relationship building activities. A large number of people you invite to attend the training seminar will typically include your work contacts and other people you have met.

The people you don’t know will usually come from some sort of direct mail promotion you have done to advertise your training seminar. Here you are pre qualifying the attendees based on interest. This helps to ensure most of the people in the audience are interested in the services you offer.

Training seminars are a high touch, soft sell approach. Through your presentation you slowly break down a lot of sales resistance. The content you deliver in your training seminar demonstrates what you know and subtly sells your benefits. The combination of building relationships and proving your skill level and qualifications is what makes training seminars such an effective marketing strategy.

The Bottom Line on Training Seminars
Training seminars are an excellent way to market your services in a low key, non aggressive manner. By offering training seminars you send out a clear message that you are a knowledgeable and trustworthy person. These are the qualities that will ensure you get and maintain long term, quality clients. The training seminars help put you in touch with the people who have the potential to become just that.

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Joshua Feinberg can help you get more steady, high-paying computer consulting clients. Sign-up now for Joshua’s free audio training on proven computer consulting secrets from the Computer Consulting Blog now at http://www.ComputerConsultingBlog.com |||Computer Consultants Secrets ™Get the Computer Consultants Secrets You Need to Take Your Computer Consultant Business to the Next Level

Your passive income streams are products that your customers buy. These are teleseminars, ebooks, manuals, lessons, web site memberships and many others. In addition to having great products, however, you also need to get buyers to purchase them. Without buyers you will not have streams of income – you will have products, but no revenue.

This is why it is extremely important to keep working on creating your products, while having a working marketing plan for promoting them. Here are just a few marketing ideas that I have shared with my clients. Use them to turn your products into passive income streams:

- Do market research before creating a new product. All of us have had product ideas that we loved. However, you don’t need to love you product – your customers do. If they don’t love them, or need it, no one is going to buy them. Save yourself time – do some informal (or formal!) market research before starting a new product. Your research will show whether your product will be the next or whether it is time to move on to the next idea.

MarketingSalad.com, for example, was a response to many of my clients and potential clients who wanted to participate in online business coaching, but at much lower rates than I charge for one on one training.

- Have a marketing plan in place before the product is ready. Even if your market research shows that your clients need the new product, think how you will promote beyond your clients. Start marketing before the product is ready; this will create the needed buzz to sell more products.

- Keep marketing the product after it is done. Many times a business owner launches a new ebook, sends out a press release, posts about it in the newsletter, and moves on to the next product. Once you have a product, you have put your time into it; now you need to leverage the time spent and promote the product as much as you can. Your clients need to hear about a product 7 times on average, before making a purchase, so keep up your marketing to bring in more sales. Read the rest of this entry »

     1. Health and Safety: Planting the Seeds of a Customer Dynasty.

     Moms can see danger around every corner. Spills in the aisle, cholesterol-laden food, inedible decorative plants, rickety roller-coaster wheels, bad sightlines at the arcade, and nasty restrooms at the stadium all represent a very slippery slope. On the other hand, if a business provides quick cleanups, appetizing healthy alternatives, barriers to overinquisitive little fingers, evidence of regular safety inspections and maintenance, a clear view of the little ones, and sparkling restrooms, it might well have a customer for life, or, even more important, the beginnings of a customer dynasty with Mom at the center.

     2. Customer Service: The Pot of Gold at the End of the Rainbow.

     Mom says, “Pay attention to me,” but often in a soft, self-deprecating voice. Snooty waiters who prefer adults lose both tips and repeat business, but the waiter who brings the toddler some crackers and the first-grader a set of crayons–without being asked–is golden. In good mall design, service and safety include a well-marked pickup and drop-off location for the teens who don’t want to be seen with Mom. The clerk who is empowered to make a decision on a return or a sale price beats the heck out of “Duh, I’ll have to get the
manager, who might be back after lunch.”

     3. Value: Cheap Does Not Always Equal a Good Deal. Read the rest of this entry »

     The product differentiation definition states that it is the process by which a product is distinguished from others, so that it appeals more to the target audience. Other than distinguishing the product from its competitors, this process should ensure the product is distinct from all other products the company offers.

     Product differentiation gives the product or service an edge over rival products. It highlights unique aspects of the products and also generates value for the product in the eyes of the buyer, which should be any manufacturer’s ultimate goal. When the buyer perceives, a difference is when he will remember the product and buy it, thereby resulting in higher sales for the company.

     Product Differentiation Strategy

     The challenge companies face in creating product differentiation is to come up with a strategy which not only creates value for buyers, but also makes it difficult for rival companies to emulate. Whatever the company does to achieve this can be termed as a product differentiation strategy.

     Product Features
     By modifying the basic objectives behind the product or service being sold, the manufacturer can differentiate the product from it’s competitors.

     Linking Functions
     A way for product differentiation is to link together two functions of the same firm. An example of this could be linking the sales function with the company’s service function.

     Timing
     While entering a new product in the market, it is crucial to do so at the right time to help create product differentiation and positioning at time of launch. The new entrant gets the first mover advantage when the new product comes in before any rival company comes up with a similar product.

     Location Read the rest of this entry »