Powerful Marketing Weapon Revealed

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I believe Napoleon Hill in his 1930’s classic book “Think and Grow Rich” was the first person to coin the phrase “Master Mind” and he defined it as: “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”

Hmmm… So basically it’s building a team that leverages their collective brains and brawn to help one another get what they want.

So let’s not beat around the bush here. Are you ready for the secret marketing strategy? Well here goes… It’s quite simple really… there is strength in numbers. Two minds are exponentially more capable than one mind alone. In this equation, one plus one does not equal two, it more closely resembles eleven. We’re talking about leverage here. The secret is simply to gain leverage by creating your own mastermind. Not just any mastermind though; One that specifically focuses on marketing – a “Marketing Mastermind” so to speak.

So my proposal to you is to take that exact concept of a mastermind as Napoleon Hill defined it, and niche it to focus primarily on marketing.

So real quick what should this mastermind look like? My suggestion would be 4 to 8 members from different, non-competing industries, meeting weekly to discuss how they can help each other market their respective businesses – Plain and simple. Read the rest of this entry »

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Art Marketing

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     I think it is important that the works of the artists are liked by many people.Because people will judge you whether you are a successful artist based on it.

     1.Build your confidence – You need to believe in yourself and your artwork. If not, your marketing efforts will be less effective as the fear of rejection will hold you back. You have to learn to take risks. No one is going to come knocking at your studio door. Get out there and meet new people, network with other artists, open a booth at an art show, etc.

     2.Get in a business mentality – If you want to be successful with your art business, then you will have to learn how to juggle more than one task. This means learning how to become successful as a businessperson. The artists that are most successful have learned how to enjoy both creating and marketing their art.

     3.Art fairs – Art fairs open up great doors of opportunity for artists. They enable artists to market directly to the public without the need of an agent. The public loves art fairs. They usually come to these art fairs with the intention to purchase something, which creates more opportunity for an artist to make a sale and get recognized. You can find a wealth of information about art fairs online. One such place is www.sunshineartist.com. Sunshine Artist is a great magazine that provides detailed information about art fairs and festivals. Check it out! Read the rest of this entry »

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