Tools able to push customized marketing messages allow customers to specify privacy level and choose preferred channel of communications so businesses can send most relevant content, says exec.
See the original post: Precision marketing can quell privacy fears
Marketing budgets fell in the fourth quarter of 2010 as companies clawed back spending amid economic uncertainty, according to the latest influential Bellwether Report.
Read the original: Marketing budgets fall victim to cuts
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See more here: 5 Masterminds Redefining Social Media Marketing
The Washington Post Co. is entering the “integrated marketing” space with the launch of SocialCode, which it bills as a full-service branding agency. But unlike the recent efforts by rival newspaper publishers such as Gannett and Tribune to create standalone marketing units that are a step away from the main content product, WaPo’s effort is strikingly niche: SocialCode, housed within the Slate …
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