The secret to surviving a market place dominated by the big players who have all the resources to attract customers is to be able to know how to find niche markets that have not yet been explored by others before. Let the big players focus on an already saturated market that requires more resources [...]

     Tip:Four leading advertising trade associations — the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, or DMA, and the Interactive Advertising Bureau — drew up the “self-regulatory principles.”
     Q:what is their purpose by proposing Self-regulation Principles?
     A:Their immediate impetus was criticism that too much information was gathered about [...]