Securities Market Line

What is Promotional Marketing?
Promotional marketing is a business tool that is designed to pull customers to buy the products of a company. Generally, promotional marketing is carried out by companies to launch their products or attract more potential customers. Before devising any strategy for promotional marketing, firms must ensure that they allocate a budget to the promotional marketing and set a target that gives them maximum return on the invested money. Read more on successful marketing strategies.

Promotion Strategies
There are basically two promotion strategies; the push strategy and the pull strategy. According to the push strategy, the marketers give generous discounts and benefits to the customers, so that, the sales can be increased drastically. One of the most successful strategies, the method of giving discounts is often successful for most of the firms. In the push strategy, main focus is on reducing costs of the advertising. The other strategy, the pull strategy minimizes the use of different channels and the major focus is on advertising the product. It’s goal is to create a potential market for the products of the firm.

Marketing Promotion Methods #1 Advertising
Advertising is an expensive method of promotional marketing, wherein, the products are made to reach a large number of people. For example, by using electronic media, TV, radio, press and outdoor hoardings, advertisers target the audience and try to create an impact on customers. Read more on promotional advertising.

Marketing Promotion Methods #2 Personal Selling
One of the oldest ways of direct marketing promotion is to sell the products by direct interaction between the seller and buyer. It is believed to be the most difficult form of marketing, as it requires skills of persuasion and excellent communication skills. Read more on sales negotiation training.

Marketing Promotion Methods #3: Contests Read the rest of this entry »

     The market segmentation theory shows that there is no direct relationship between the prevailing interest rates in the market in both, the short term and long term markets. These short term and long term plans have separate term periods that cannot be replaced among each other. So the demand and supply of debt instruments with short term period and long term period are calculated individually. You can read more on business financing.

     The market segmentation theory finds that the securities that are traded in short term market may undergo a significant flux and the rates that are applied to long term investments remain static to some extent. The market segmentation theory is sometimes also known as the segmented markets theory. The segments market theory mostly agrees and supports the preferred habitat theory. According to the preferred habitat theory, the investors have a specific expectation when one is required to invest in securities with different maturity lengths. When an investor trades on an opportunity that matches their preferences and their assumed degree of risk, the expectations remain within the degree of reason. However, if the investor buys or sells securities that have a maturity beyond their preferences, it will affect their assumption of risks and needs and will require a need for increased return to balance that risk. You can read more on market segmentation analysis.

     Those who advocate the market segmentation theory have pointed out that the evaluation of the yield curves of short term and long term markets show that the rate of interest applied has little or no relationship with one another. In fact, the yield curve is based on the available supply and the demand of options and not interest rates. You can read more on market segmentation strategy.

     Investors Choice Read the rest of this entry »

     Trend analysis, most of the time, is used to take stock of what is going to happen in the future. It is a part of market research. But it is also used to gauge the uncertain events in the past. In the contemporary world, trend analysis refers to a science which studies changes in social patterns, which involve fashion, lifestyle and behavior of the consumers. Those who do this analysis dwell into what were the reasons for a specific trend and how did it impact the market or the environment related to that trend. In some fields, analysis of trend refers to more distinctly defined explanations. For instance, talk about project management and there the whole connotation of trend analysis is one which uses historical results in anticipation of the outcome. Companies prepare their marketing and production policies and marketing strategies based on this analysis.

     Stock Trend Analysis
     Stock trend analysis is the study of the pattern of the stock market – where it rose and where it dropped down, what was the profit to those who had invested in specific stocks and so on. One of the trend analysis methods as far as stock market is concerned is the moving average trends. It is used to measure individual averages. Certain number of days is fixed, lets say 320-day moving average is recorded by averaging the closing price of the last 320 days. In a few cases moving averages are exponentially weighted. However the crux of the matter remains the same. If the stocks are above the 200-day moving average, they are bought and sold on a long term basis. Another way to follow stock market trends is the presidential cycle. It has found out that the stock market tends to peak the highest in the year when there is a presidential campaign. These are the most common methods used in studying stock market trend. Read the rest of this entry »

     1. Health and Safety: Planting the Seeds of a Customer Dynasty.

     Moms can see danger around every corner. Spills in the aisle, cholesterol-laden food, inedible decorative plants, rickety roller-coaster wheels, bad sightlines at the arcade, and nasty restrooms at the stadium all represent a very slippery slope. On the other hand, if a business provides quick cleanups, appetizing healthy alternatives, barriers to overinquisitive little fingers, evidence of regular safety inspections and maintenance, a clear view of the little ones, and sparkling restrooms, it might well have a customer for life, or, even more important, the beginnings of a customer dynasty with Mom at the center.

     2. Customer Service: The Pot of Gold at the End of the Rainbow.

     Mom says, “Pay attention to me,” but often in a soft, self-deprecating voice. Snooty waiters who prefer adults lose both tips and repeat business, but the waiter who brings the toddler some crackers and the first-grader a set of crayons–without being asked–is golden. In good mall design, service and safety include a well-marked pickup and drop-off location for the teens who don’t want to be seen with Mom. The clerk who is empowered to make a decision on a return or a sale price beats the heck out of “Duh, I’ll have to get the
manager, who might be back after lunch.”

     3. Value: Cheap Does Not Always Equal a Good Deal. Read the rest of this entry »