Guerrilla Marketing Ideas
Very often public areas like streets, markets, phone booths, subways are the places which people visit regularly. The catch of these guerrilla marketing examples, is to target such areas to place their ads, and promote their products through billboards or simple posters. But these posters, are the most innovative and grab the attention of the passers-by. The motive of these marketing tools is to relate their product to everyday experiences which, in turn, the people can also relate too. Through these marketing skills, the intended goal is to get maximum results from minimal resources which are provided. Take a look at some great guerrilla marketing examples mentioned below just for you.
Nikon Campaign
A sidewalk with a red carpet and a life sized billboard on it with paparazzi with their Nikon cameras flashing photographs of people walking on the side walk.
Swiss Skydive Campaign
An elevator floor or a road with a large picture of an overview of buildings and the busy street. When people get into the elevator or the road, it feels like you are walking in the air over the buildings.
Discovery Channel Campaign
This was an excellent example of billboard advertising campaign wherein, a surfboard was cut in such a way, it appeared that a shark had bit off a part of it. This ad was for the promotion of their Shark Week (10th anniversary). When people went to pick up the board, they saw the ad.
Duracell Campaign
Their ad was a Duracell torch drawn on the sides of a travel bus near the headlights. From the sides it looked like the torch was the headlight. Read more on types of marketing.
Tyskie Campaign
The one of the guerrilla marketing examples had door handles which were made as the handles of Tyskie beer mugs. They promoted the ad on restaurants and hotels which used their products.
Audi Campaign
The Audi campaign had a poster of one of their fabulous cars parked in a garage. It looks like the parking is open with a parked Audi, but the poster was put on a garage door.
Smoking Awareness Campaigns
This was one of the best guerrilla marketing examples, where dustbins on the sidewalk of the streets were painted like eyes and the mouth of the bin was the eyeball. The caption around it said, “smoking causes blindness”.
Charity Awareness Campaigns
The ad which used attraction marketing was about donating generously for the underprivileged. It had a poster of a beggar with no identity sitting on the sidewalk holding a board saying, “before you turn away, put yourself in my place”.
McDonald’s Campaign
This creative marketing ideas was for the promotion of free coffee. It was a street lamp with a coffee mug at the base, and a coffee jar in the place of the lamp’s bulb. It looked like the jar was pouring coffee into the McDonald’s coffee mug.
Weren’t those some fabulous guerrilla marketing examples, with genuinely creative ideas? There are lots more, which you can see for yourselves on streets everyday. The next time you come across something weird on the street, you can simply think of it as a marketing strategy used by some company for promotions.
