Leaflet Distribution Aberdeen

There is no doubt that traditional marketing strategy like newspaper and radio ads, sponsors, television ads, billboards, internet marketing and even SEO is a great technique of getting information about your products or services across to potential and existing customers . But the distribution of print materials like leaflets, brochures, coupons, circulars, free samples, and magazine has been proven to be very successful and powerful marketing tool to get you message to the doormats of potential customers throughout the UK.

According to the Direct Marketing Association (DMA), coverage is growing and now reaches over 26 million UK letterboxes. Expenditure on this type of marketing has also risen in recent time.

Leaflet distribution is an inexpensive and result oriented tool that can be used to stimulate the interest of potential customer particularly because it allows you to prepare a good and eye catching print material which contains details of your product and services and drop them in the doormats of thousands of households.

It is very important to understand the relationship between investment in this type of campaign and ROI. It is commonly argued that a response of 3% from a leaflet distribution is success. I do not totally agree with this because this will of course depends on the price of each item sold, industry, time it takes for a customers to respond to you leaflet campaign etc. Using a practical example, if a plumber gets 3 sales out of 100 leaflets, he/she could make £10,000 and if a Hairdresser gets 3 sales from the same campaign it is highly unlikely he/she will make same amount.

I strongly recommend that you do a good job right from preparing the leaflet to choosing a reputable leaflet distribution company like 4 Seasons Marketing. As an Aberdeen based company, we pride ourselves on our local knowledge and ability of offer guarantee distribution and feedback. Please visit our website as listed below.

Some of the keys to a successful Leaflet Distribution campaign includes ;
1) Planning ahead and making sure print materials are ready on time for distribution
2) Use a good call to action, this could be price reduction, sale, 10% off or CALL NOW for more information
3) Make sure your print material is quality and also staying away from the look of a junk mail
4) Find a way to monitor feedback such as asking customers where they heard about you (if from leaflets distributed, take note of it)
5) Use the service of a reputable leaflet distribution company
From http://www.buzzle.com/articles/leaflet-distribution-aberdeen-a-simple-marketing-tool.html