Archive for June, 2010

Plagiarize Quality Articles

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One segment that I’ve noticed this in, quite frequently, is in the realm of electronic cigarette affiliates. I have seen many, and when I say many, I mean MANY, good stop smoking articles butchered by spinning programs that included their brand of e-cig product. I, myself, have had numerous Ezine articles spun and manipulated to appear that I endorse their products. Which, of course, I do not.

I’m not going to call out any of these affiliates by name, because that just isn’t my way. However, it did irk me enough that I wanted to write an article expressing my frustration with these mislead internet users. I would like to list a few reasons as to why spinning other people’s articles is a bad idea and does not help you with your long term SEO plan.

1. First of all, the articles do not spin very well. It is obvious that the articles in question are spun, and spun rather poorly. This does not really help your business other than to get your anchor text on the internet. But, because they are spun so poorly and are very hard to read, people do not keep them published for very long. So all those efforts to get your anchor text on the web, disappear rather quickly. Google does not appear to like rapid fire bursts of anchor text splattered hither and yon for short period of times.

2. Lets say the spun article gets read by a couple of thousand people. They will quickly realize that the information has been stolen and manipulated. They will see what company is linked AND what site is posting the bogus information. This will soil (for lack of a better word) your brand identity or message. People will not think very highly of your product or service and will often ignore it, even if it’s the number 1 rank on the web. The publishing site may also view the hard to read information and then no longer post your content.

3. Finally, article directories will begin to find out who you are and not accept your plagiarized work. This simply makes it a little harder for you to get your message out. Not impossible, but it is just one more inconvenience for you as you implement your SEO plan. Plus, Google seems to heavily weight organic growth in their formulas. Although it is true that plagiarized work is simple and easy to get out to the masses, it is also true that Google doesn’t seem to view that kind of burst as organic growth. So, it may boost your rankings a tiny little bit, but in the end, your goals will not become realized.

I hope you are now inspired to build your online presence the ethical way, through honesty and hard work. I’m sure many are simply laughing at this article, and thinking to themselves, “poor idiot, he really thinks honesty and integrity are the best policy”. Well, they’d be right. But at least, I’ve said my peace and I can now go back to my naive ways.

Only 50 more original articles to go and maybe then I’ll get off the 25th page of Google. Wish me luck.

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Link Building SEO Tips

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Webmasters argue about that. Personally, I feel that all links are effective to a certain extent. If you only create links from one social network or website, then you have basically bet all of your money on one horse.

To continue with the gambling scenario for just a moment, if you go to a race track and you spread your money around, betting on several different horses in the same race, your odds of winning some money are better. Of course, at the track, you will lose money on the horses that don’t win.

Unless you pay for back links, there is no way that you can lose. Posting at some of the directories is a waste of time, in my opinion, because they don’t allow relevant links within the text or they don’t have an author’s box at the end of each article.

Of course, time is money, so without further delay, here are a few more link building SEO tips. These are all free options.

- Find related websites and offer to trade space. You allow the website owner to put a link on your site. He allows you to put a link on his.

- Create a daily blog with links to your website. Provide helpful information related to the products that you sell or promote on your sit.

- Write informational articles and post them at EzineArticles, Amazine or Go Articles, three of the top article directories online. Posting is free and each of the ezines allows back-links in the body and in the article box.

The next link building SEO tips have to do with social networks. You should have enough confidence in your products or the ones that you are promoting to encourage your friends and family to buy them.

If you do not have a Facebook and a MySpace page, then you are a little behind the times. Twitter is the latest thing, but for user friendliness and beginners, I would recommend Facebook, first.

The more links that you have leading to your website, the more traffic you will get. You cannot have too many links. If you also have outgoing links, then your site ranks higher in the search engines.

So, those are my link building SEO tips for the day. Hope they help you drive more traffic to your site.

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Emerging Industry Standards

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Most companies have long relied on standard engineering practices to guide their engineers as they work on product and tooling designs. Recent trends indicate that engineering guidelines are no longer relegated to product and tooling functions. Now many companies and industries are expanding these engineering guidelines to include standards for product marking.

As governmental regulations and market forces dictate new product traceability and quality standards, many industries seek out product marking specialists with which to partner. One such marking specialist is Durable Mecco, Inc. based in Franklin Park, Illinois. Durable Mecco’s focus is on industrial marking applications utilizing impact presses, steel stamps, steel type, numbering heads, dot peen markers, and accessories. Durable Mecco’s technical expertise and engineering capabilities were recently enhanced when it acquired traditional marking products specialist Mecco / M.E. Cunningham based in Pittsburgh, PA. Durable Mecco’s value added engineering capability has proven to be a critical resource for many companies and industries with a wide variety of custom marking applications.

Impact Presses Increase Productivity

Durable Mecco’s impact presses, manual or pneumatic, generate force via the compression and release of an impact spring. High volume repetitive indent marking applications are best handled with the use of impact presses which achieve a very short cycle time that cannot be met with any other marking method.

One such customer in need of a marking solution was SPX Filtran. The part to be marked was dome shaped stamped metal. It was specified that marking should occur automatically as the part was inserted into a fixture, like a time card in a time slot. The cycle time had to be short, as the operators were processing a high volume of parts. The shape of the part presented two challenges. First, pressing the mark would deform the part without proper fixturing. Second, the shape of the part required the slot of the marking fixture to be large, so a pinch point hazard needed to be carefully prevented.

Engineering special nesting and fixturing for holding various sizes and shapes of parts is routine for Durable Mecco. To solve this application, Durable Mecco engineers worked with SPX Filtran to create a sliding nest fixture. The dome shaped part is loaded onto the nest, which includes a strategically placed anvil to back-up the part at the marking location. The operator advances the nest through a custom-shaped slot that conforms exactly to the shape of the part. Marking occurs when the nest strikes a proximity switch.

The SPX Filtran system also included a quick-change steel type holder, allowing SPX Filtran to achieve a very high level of productivity in marking their parts.

Impact Presses Are Versatile

In addition to marking, impact presses are also useful for assembly, stamping, forming, punching, and shearing applications. Ted Strother of King Electronics found that an impact is superior to gradual pressing in its application. “Durable Mecco was able to recommend an impact press in our assembly operation to insert one part into another without deforming the part. We used to perform this application by hand but the press provides a quick, easy, repeatable solution.”

Other Techniques

Durable Mecco engineers recommend dot peen markers as an alternative marking technology when the marking application requires a high quality mark but with much variability of information being marked. With a variety of marking heads to choose from, the dot peen technology also allows for sufficient depth of mark to accommodate other processes such as painting and galvanizing.

Portability offers additional flexibility with dot peen marking. Fabricators often times are faced with small batch, unique marking requirements and find it beneficial to take the portable marking unit to the fabrication when the work piece is too large to fit into a bench system.

Don’t Forget Plant Safety

Sometimes lost in the never-ending search for improved productivity is the need to maintain basic safety precautions in all plant operations. Durable Mecco has long been a leader in promoting its “Mecco Safety Tools” in its engineering of marking solutions.

One such recent request came from General Electric to improve the safety of its manual marking applications. In this case, General Electric hand stamp operators were marking large characters with hand stamps and sledge hammers. Per customer request, Durable Mecco designed its newest Safety First Grip for the stamp which provides improved protection to the operator’s hand. The Safety First Grip was designed to be non-intrusive while providing the operator with a much more positive grip on the stamp while still achieving a clean, deep mark.

Another General Electric problem application called for three marks to be made on a steel bracket. The goal in this application was to find a cost effective solution to enhance the consistency and quality of the mark while also improving productivity. Durable Mecco engineered a cost-effective fixture to support the part resulting in improved alignment of mark while also speeding up the marking process. The added benefit of the fixture design was greatly improved operator safety.

Customer Driven One Stop Shop

As marking and identification application requirements have expanded, so to have Durable Mecco’s capabilities and offerings. “A lot of customers use us as a one stop shop and come to us first for marking issues” says Clem Malinowski, General Manager. “More and more we act as marking consultants to help the customer to work through the application and then directing them to the best solution.”

Durable Mecco’s versatility has been showcased as new customer requests have led to an expanded product offering beyond just impact presses, steel stamps, type, roll dies, and dot peen markers. New products include ink jet systems, thermal printers, package date coding type and dies, part marking, tags, I.D. plates, facility signage, and stencils. Durable Mecco has become the “go to” source for many companies seeking marking and identification solutions.

From http://www.buzzle.com/articles/emerging-industry-standards-for-industrial-tool-marking.html

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Using Contests

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The first and very basic rule of marketing is to catch the attention of the consumer. When talking about the marketing tools, there are many tools which can be used to promote your product. One of these marketing tools is using contests for promoting your products. Contests can be a very easy way of attracting the people to your product, for building your email list and also for building links.

However, one thing that you should understand before presenting your contest is the fact that these contests have mixed reputation with the people. As most of the people believe these contests to be spam so one of the basic considerations before using contests as marketing tool is to attain the trust of the people before persuading them to enter the contest.

The people get to know about your products and your business through contests as the contests give a lot of exposure to your services, brand and your products. Since by holding contest you are bringing a lot of people to your web page, you are actually helping your site to gain the required traffic. Once you implement the contest, it is not a difficult task to convince the people as everyone likes free stuff without doing much of a hard work. It works as a two way motivation; for the people, they get free stuff and for your websites, you get a lot of traffic.

Besides only boosting traffic, another way that these contests benefit you is the fact that they promote your brand by keeping it right in front of people’s eyes and it is one of the best ways of creating list of subscribers. All you need to do is to be smart enough to set the guidelines according to your benefits and needs and then persuade the people to your benefit.

From http://www.buzzle.com/articles/using-contests-as-a-marketing-tool.html

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