Wireless Revolution in Marketing
Attractive features of SMS (mobile) marketing
1. It is instant, direct and fast.
2. It is 2- Way communication.
3. It is again effective as email marketing as it is targeted to particular age, gender or profession.
4. It is again cost effective.
5. It can be easily promoted through cross-media like radio, TV or print.
6. As customer forward messages in a group it opens opportunities of Viral Marketing.
7. SMS is fun loving tool. It is catching up record breaking usage.
ICM telephone survey
(Done by: – Enpocket, Oct 2001 to Jan 2003)
1. For the best performing campaigns, the study reveals outstanding results as follows: 46% response (of any type), 27% Reply to a message, 19% visit a web site, 15% Visit a store.
2. 94% of messages are ‘read’, which helps explain the high levels of response and brand impact.
3. The average campaign delivers 15% response (of any type), which is more than twice the average other industry reports have given for direct mail (sources: Gartner, DMIS)
Where is it so effective?
“Mobile marketing is suited best to drive sales of consumer packaged goods, restaurant menu items and high-street retail commodities — sectors that have advertised very little online to date.” – Jupiter Research analyst Dylan Brooks
Case : Mc Donald tried SMS marketing by project ‘e-street’. The project signed up 2,500 mobile phone-users in the town of Lulea, Sweden. to receive SMS messages of special offers from 150 local organizations. After the volunteers were sent an SMS for a McDonalds burger offer, 25 per cent of the targeted users took up the offer.
Code of Conducts
Every marketing technique is bound to follow some code of conducts. Advertising has its own code of conducts. Slowly SMS marketing is also bind by law so as to stop hassles done by bulk messaging marketer to customers.
Marketers will no longer be allowed to send unsolicited messages to mobiles under such code of conducts.
Marketing Federation of Southern Africa (MFSA) with service providers has launched a new web site and code of conduct e.g. “Companies cannot send a commercial SMS unless the recipient has requested the SMS, or has a prior commercial relationship with the company “to curb the abuse of this direct marketing tool.
Australian Direct Marketing Association in Sydney develops similar codes of conducts.
Get more information here.
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March 8, 2012 @ 9:49 pm
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Nokia, Samsung, Apple, HTC-Online shop for phone, smartphone, tablet said,
March 8, 2012 @ 9:49 pm
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Nokia, Samsung, Apple, HTC-Online shop for phone, smartphone, tablet said,
March 8, 2012 @ 9:49 pm
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Nokia, Samsung, Apple, HTC-Online shop for phone, smartphone, tablet said,
March 8, 2012 @ 9:49 pm
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