Postcard Marketing

      Postcards have a personal feel to them. Remember the first thing you did when you arrived at your vacation destination? Scan the gift shop for the best postcards. The message on each was a variation of “Wish you were here!” Well, marketing postcards aren’t that different - you wish the prospect was there with you at your store, ready to buy your products!

     The advantages of  postcard marketing:

     1. Postcards are the fastest, easiest, most reliable way to dramatically increase your sales and profits without spending an extra dime more on advertising or promotion.

     2. Postcards are eye-catching. A beautiful, full color glossy postcard is not going in the trash without first being read.

     3. Postcards don’t need to be opened. They’re “naked” mail. No more trying to write envelope copy to get your prospects and customers to see what’s inside.

     4. Postcards are ‘guerrilla marketing’ at its finest - they target your customers one-by-one instead of mass advertising.

     5. Postcards are associated with happy memories - we all like getting postcards from friends and family on holidays.

     6. Postcards create a pleasant emotional response because they are usually received by friends and family.

     7. It is hidden from your competitor’s eyes. When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.

     8. If you are asking recipients to bring the card into your store for a special discount then it is easy to track campaign success rate also.

     9. Postcard marketing is affordable, even for the smallest of businesses.

     10. Cost of 5,000 postcards sized of 4.25″x6″ be somewhere $200. Isn’t it cheap to convey your message?

     11Postcards achieve almost 100 percent readership and generate a high rate of response.

     And you can use these postcards:(examples)

     1. Thanks letter
2. Gift Certificates & coupons
3. Sales after service
4. New schemes & products
5. Make them your favorites and invite them for special sale
6. Announcing your web presence
7. Special days – Holidays, birthdays & festivals
8. Reminders
To be in touch
9. Gratitude. Make your customers part of your every success. Thanks them on your success or awards.
10. Invite customers on special events
11. The firm’s move to a larger office
12. Survey forms with pre paid postage 

     Some of the words from here:Postcard Marketing.