Online Marketing Methods

     1.Blog Marketing.You can open the blog of Jeremy Wright.He has written a book about blog marketing(his blog is blogmarketingbook.com).Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.

     Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

     2.SchipulCon’09 will be hosted at the Houston Zoo, which has aggressively incorporated social media strategies into its marketing efforts. The conference will feature a keynote address from Deirdre Breakenridge, co-author of “Putting the Public Back in Public Relations” and “The New PR Tookit,” and author of “PR 2.0: New Media, New Tools, New Audiences.” Breakenridge, president of PFS Marketwyse (www.pfsmarketwyse-blog.com), will discuss the convergence of marketing/PR and the Internet and examine how to facilitate direct-to-consumer conversations through the use of social media applications such as Facebook, Twitter and blogging.