Archive for July, 2009

Marketing Budget in Tough Economic Times

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     Financial Crisis.

     So we have to save money.

     1.In hard times, think about ramping up use of email, fax, and direct mail as inexpensive ways to deliver targeted offers to your best prospects. Instead of ‘shotgun’ mailouts to purchased lists, repeat mailouts to those who inquired in the past. Perhaps you don’t have your own email list to market to. If not, think about renting a list from a publisher or putting ads in other targeted email newsletters. This can be a great way to generate quick response by reaching your market.

     2.Taking advantage of public relations opportunities can generate more bang for the buck. Writing an article for an industry publication is a great example. Article contributions can include success stories and customer testimonials, as well as article bylines that illustrate your expertise. Another method of keeping your company in your customers’ minds is the newsletter. By maintaining the newsletter circulation, a brief prerequisite survey can ask subscribers some qualifying questions. The answers to these questions should be entered into the database, and follow-up steps should be taken if appropriate. Both the newsletter and article contributions can be re purposed for the Web. Read the rest of this entry »

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Viral Marketing

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     1.The defintion of it.Viral marketing is a cost-effective promotion method, which helps to reach out to your targeted audience within a short time. This technique enables delivery of your marketing messages in a simple and easy manner.

     Through viral advertising, it is possible to build a lasting influence on the minds of the users. As a contributing tool to achieve your business objectives, a lot of creativity, careful planning and implementation are required. It is an advertising procedure which skillfully utilizes certain websites, emails and instant messaging systems. Besides these, games, video clippings, file sharing methods, images, and other means are used.

     2.The founctions of it.By means of viral marketing techniques, you can create brand awareness among the users. Through these, more and more visitors will be attracted to your business website. At a later stage, these visitors will be converted into customers of your products and services. Thus you are able to fulfill your main business objective – namely, enhancing the sales and turnover.

     a.Viral advertising consulting  Read the rest of this entry »

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Art Marketing

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     I think it is important that the works of the artists are liked by many people.Because people will judge you whether you are a successful artist based on it.

     1.Build your confidence – You need to believe in yourself and your artwork. If not, your marketing efforts will be less effective as the fear of rejection will hold you back. You have to learn to take risks. No one is going to come knocking at your studio door. Get out there and meet new people, network with other artists, open a booth at an art show, etc.

     2.Get in a business mentality – If you want to be successful with your art business, then you will have to learn how to juggle more than one task. This means learning how to become successful as a businessperson. The artists that are most successful have learned how to enjoy both creating and marketing their art.

     3.Art fairs – Art fairs open up great doors of opportunity for artists. They enable artists to market directly to the public without the need of an agent. The public loves art fairs. They usually come to these art fairs with the intention to purchase something, which creates more opportunity for an artist to make a sale and get recognized. You can find a wealth of information about art fairs online. One such place is www.sunshineartist.com. Sunshine Artist is a great magazine that provides detailed information about art fairs and festivals. Check it out! Read the rest of this entry »

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Video Marketing VS Search Engine Optimization

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     Online video has now become the fastest way to generate traffic, leads, and sales. A home made video posted on video sharing sites (like YouTube and Google) can pop up in the first page of search engines within days or even minutes.

     Search Engine Optimization (SEO) is still very important, but it takes a lot of time and can get very technical. A video made by someone who doesn’t know internet marketing can quickly show up on the first page of Google and rank higher than a traditional webpage that tooks weeks or months to rank using SEO. So why are most people still not using videos to market their home businesses?

     Despite knowing the power of video marketing, many home business owners are still scared or put off by the idea. Some think that it’s complicated, while others just don’t want to put their faces on camera. Other’s use the famous “I have a face for radio” excuse. Read the rest of this entry »

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