Securities Market Line

Duties
Some of the duties of a car detailer include:
•Car wash
•Cleaning wheels
•Shampooing and vacuuming seats, carpets and other upholstery inside the car
•Removing grease and stains
•Waxing and buffing
•Polishing
•Removing defects and swirls
•Paint protection
•Minor repairs
In addition to these, a car detailer is expected to give prompt and effective services to the client, maintain the tools and products that he/she uses and diligently follow the instructions of his/her employer in case of a dealership, aviation company or a car detailing station. In the execution of his/her duties, a car detailer is required to observe all safety measures that are necessary. The most essential qualification of a car detailer is his/her ability to learn from others and his/her own experiences.

Requirements
The minimum educational qualification required is a high school diploma and the age limit is 18 years or above. A prospective employer might insist on a drug-screening test along with the regular background check for law violations and criminal records. A car detailer should have a working knowledge of car parts and the tools used for cars. He/she also must know (or be able to learn) chemical formulas for various cleaning products and the most effective way to use them. As the job of a car detailer requires him/her to travel, a valid driving license is a must. Though most of the car detailers are given on-job training, professional training for car detailers is given in some organizations (for example, the 3D Training Academy).

Pay Scale Read the rest of this entry »

The following is a quick list of some of the really good small investments which you can make as of today. A very quick overview of the significant pros and cons, and some of the really good features of the options have also been discussed. Take a look…

1. Government Bonds and Other Treasury Bills
One of the best ways of stowing away small amounts of money for shorter time periods is into treasury bills and bond. Treasury, bills, notes, bonds, Treasury Inflation-Protected Securities (TIPS), I Savings, EE/E Savings are some of the best channels, most of which require about only $100 minimum investment. The advantage of such an investment option is that you can pay off the investment and wait till it matures, whereupon you can enjoy the returns. Some of these bonds and State government bonds and municipal bonds are some similar investments.

2. Common Stock, Corporate Bonds and Debentures
There are three types of contributions to the capital of a company. Common stock, corporate bonds and debentures are some of the common ones. All the three can be traded freely, and bonds and debentures also have a certain maturity or expiration dates upon which a certain accumulated interest is also paid off as a return on the same. The bonds and debentures are perfect investments, all you have to do is invest into them and wait for the returns. On the other hand, stocks or rather shares are the investments where you need to keep a tab on the prices of shares in which you have invested.

3. Systematic Investment Plans and Collective Investment Schemes
The Systematic Investment Plans (SIP) and Collective Investment Schemes (CIS) are professionally managed plans, such as mutual funds wherein you need to invest small sums of money periodically in the fund. In case of SIP, the amount that is to be invested, is not specified or mandatory, in fact for certain years, one may not even invest anything. The Collective Investment Schemes on the other hand have a certain mandatory investment is to be invested every year. Read the rest of this entry »

Before we get started, do you know who discovered the mere exposure effect? It was Robert Zanjonc, a social psychologist, who advocated the effect of a stimuli on a person that he was repeatedly exposed to. He said that when someone was exposed to a stimuli, with every exposure, the person was liable to become more familiar with the stimuli and fear it less than before, until a point is reached when the person does not react negatively on being exposed to the stimuli. It may also be said that the subject starts exhibiting positive reactions to the stimuli. This theory was applied more universally, than being specific to the effects of advertising, and pointed towards the cognition and affect relationship between the subject and stimuli. An experiment conducted by Professor Charles Goetzinger, in 1968, at the Oregon State University affirmed this theory. The experiment showed how human psychology works and reacts when an external stimuli is introduced in the environment. It starts with hostility and soon turns to inquisitiveness, eventually encouraging the subjects to adopt a more positive attitude towards it, following repeated exposure. When you have more face time with a product, prompted through advertising, you become familiar with it even before you have bought it. Constant exposure through television advertisements, print advertisements in journals and magazines, billboard advertising and even online ads create the effect that advertising is aiming for.

One of the best examples of the mere exposure effect is, as a matter of fact, advertising. However, take the example of online advertising itself, when you are surfing through a website and stop by at a particular web page, there is a high probability that there is at least one ad on it. It may be a flashy banner or a simple text ad of a few words. However, you cannot negate the fact that you are aware of what that ad is advertising. You cannot ignore an ad when it suddenly pops between the text that you are reading. In fact, the more attractive the online ad is, the more you are likely to get distracted by it and spend time viewing it. Over time, as a person repeatedly views the ad, he will expectedly show more inclination to the product that was advertised as compared to other products that he may not be familiar with at all. However, the mere exposure effect in advertising is not all that rosy. It comes with its cons. Although, advertising may successfully expose the product or service to more prospective buyers, it brings with it more associations which may or may not always be favorable. You ultimately end up buying what you really liked about the product, based on your perception of its advertisement, your need for the product and/or reviews from other sources. This is not totally contradictory to the previous statements. Advertising can indeed only entice you to make a purchase and in the end, it is up to the consumer’s buying decision to take that step. Read the rest of this entry »

Initially, cold callers simply took an allotted list of consumers from a directory and started calling them. It did work when mobile phones had just started being extensively used. But it did not work well after everyone had a mobile phone and people spent hours on it. Most of the consumers disparaged cold calls as a desperate, disturbing and irritating effort to sell products. Cold calling did pace down because of its decreasing productivity, along with the negative impression generated about the company represented. Cold calling is not a job that just anyone can do, but it is a skill that has to be learned and adapted. Most of the cold callers don’t know how to manage and continue a cold call keeping the consumer intrigued and interested. Most of the callers end up turning off the customers, compelling them to hang up.

Also, because of recession the sales ratio of various companies had fallen down considerably. This has led to lowering the revenue trends. On top of this, the cost efficiency in making cold calls was also seeing a downfall. The cost involved in employing cold callers, paying for the telephone charges and maintaining a consumer report was increasing, compared to the productivity associated with it. This could be because, cold calling as a source of providing information about a product to a consumer has been replaced with Ads on websites, via emails, on social networking websites.

Current Trends Adapted
Cold calling has now adopted a new outlook. Cold callers no longer pick up a random calling list, and start calling. The calling list is now more sorted and more specific. First, data of the potential consumers is collected by the means of surveys, client inquiry, leads from other sources, etc. From this, a lot of information of the clients is extracted, like annual income, occupation type, number of family members, etc. As per the information collected, consumer’s financial status and needs are estimated and calls are then processed. If sufficient information about a consumer is not available, then calls are made, not just to inform the customer about a product but to take his details like an email address, or home address. Once these details are attained, another team works on sending emails or/and free samples to their residences. Marketing strategy of sending an email or free samples is a better option than just cold calling. This is because, in this method a customer gets to learn about the schemes at his own comfort. This way he also remains in the right state of mind to express his interest, and the company saves itself from attaining a negative impression. Read the rest of this entry »